Why Ideas matter

What are ideas worth?
Diversity: the statistics
Hear it from Emanuella

"It's not a question of ethnic minorities, it's a matter of ethnic necessities." John Hegarty, BBH

Diversity: the statistics

And gender diversity?

• Nearly eight out of ten freelance designers are men and
• 83% of the games industry workforce is male. Design Council

In contrast, in Ideas Foundation programmes:

• Approximately 70% are young women.
• Approximately 75% are from ethnic minorities.