“Educating a New Creative Class”

Creative Briefs

Creative Briefs are at the centre of the way the Creative Industries work, and a key principle of the Ideas Foundation is that there is no better way of learning than to try working on one. BTEC refer to this as a Vocational Scenario.

If you can’t make it to one of our events, then why not pick one from the selection of briefs below and have a go at answering it. Take a look at some of our Projects to get inspiration from the work others have produced.

Odeon ‘Rediscover Cinema’ Brief

Create a campaign to increase the the number of times teenagers visit Odeon

BBC ‘Glastonbury’ Brief

Make audiences feel that Glastonbury is the year’s unmissable music momen

Specsavers ‘Framestyling’ Brief

Get people in store to use our Specsavers Framestyler app, using our unique

BBC Radio 1 - Creative Brief (July 2018) Ideas Foundation (graphic)
BBC ‘Love Radio 1’ Brief

Make 16-25 year olds fall back in love with Radio 1.

BBC ‘Radio 1 Big Weekend’ Brief

Create a campaign to raise awareness & promote Radio 1’s Flagship event,

Halifax ‘Help Britain Save’ Brief

Create a campaign to encourage the great British public to save.

Warburtons ‘The Thin Bagel’ Brief

Create a campaign to encourage bagel fans to try Warburtons thin bagels.

Unilever ‘Sustainable Office Living’ Brief

Create a behaviour change campaign to encourage recycling in an office.

National Grid ‘Sustainable Behaviour Change’ Brief

Create a behaviour change campaign to encourage ideas of the circular econo

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