Educating a new creative class

Brands

Get Involved - Brands (photograph)

Today’s brands need to know tomorrow’s customers

If you want an honest (actually honest) opinion of your brand, look no further than our students.

By supporting our creative programmes, you get to hear first-hand what 13-19 year olds from very different backgrounds, really think about your products and services. You get to put those same young brains on your creative briefs, to solve live business problems. And you get an unfettered opinion on where or how you might need to adapt to keep tomorrow’s customers happy.

Our students don’t come from the ‘traditional’ creative mould

They don’t go to posh schools or live in leafy postcodes. They don’t have family in the industry. And, until recently, most had no idea how to break into the creative world. But they’ve got ideas. Honest, fresh ideas that your competitors almost certainly haven’t thought of.

Challenge us, and your agency

We’re inviting brands to share creative briefs with their agencies and up to 40 of our aspiring creative students in online challenges and across 2-day and 5-day creative camps.

You can partner up with your agency or use your in house creatives to brief the students. You’ll get up close to the creative process, to see how your brief inspires ideas and maybe even transforms into a pitch-winning (or event award-winning) campaign.

We ask brands and their agencies to partner up for our programmes. So you’ll work inside your agency’s office throughout the camp. And you’ll get up close to the creative process, to see how your brief transforms into a pitch-winning (and maybe even award-winning) campaign.

Lots of brands are taking the plunge

Canon, 20th Century Fox, BBC and Nike are just a few big names that have sponsored creative briefs with us over many years. We still have a few sponsorship spots left for this year’s creative camps, and we’d love you to snap them up.

To get involved, email ideas@ideasfoundation.org.uk