Educating a new creative class

Educators

Get Involved - Educators

Put creativity back on your curriculum

We know how quickly curriculums change. Creative subjects like D&T are being squeezed out. English has become more formulaic. Even teaching subjects like business studies is more challenging as the sector is changing so much. And you’re under more and more pressure to get your students the grades that get them into university (the Russell group, preferably). Parents want their kids to go into finance, science or business. And somehow creativity falls by the wayside.

Who you know makes all the difference

Independent schools lean on their alumni networks to give students career advice.

Your students lean on you.

Perhaps you’ve already spotted the ones who have a creative spark, or just seem to see the world a little bit differently. But have they spotted it in themselves? If they don’t have friends or family in the creative industries, they probably have no idea that they can turn their ideas into a living. You do.

Here are three ways schools and colleges across the country can get involved

1. Use our online tools to help keep those creative sparks burning

Try out our past creative briefs with your class. Or use our extra resources to run assemblies and talk to your students about life in the creative industries.

2. Join us at a teacher training day hosted by a leading agency

We run professional development events where you can learn more about creative careers, and find out about our latest programmes and resources. 92% of teachers who join us say they find the days inspiring, and they leave feeling more confident about bringing creativity into their classrooms.

3. Spread the word

Tell your students, tell other teachers. Let the world know that careers and creativity can mix. All our resources are free. Please use them and share them.

Thanks to funding from our agency, brand and charity sponsors, we’re also running free creative programmes in London, Leeds, Manchester, Guernsey and Cambridgeshire this year.

Thanks to funding from our agency, brand and charity sponsors, we come into schools and run one-day creative careers courses for up to 90 students. We’ll set a simplified brief for them to tackle and have industry volunteers on hand to guide your classes through the creative process. Students will leave with a taste of how advertising works and a piece of creative work to be proud of.

These days are a great way of supporting curriculum subjects, especially English, Business Studies and Design and Technology.

Email ideas@ideasfoundation.org.uk to find out more.

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Teacher Resources

Educator Resources

Useful downloads to help with creativity in the classroom.

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Creative Briefs

Creative Briefs

Past briefs we’ve worked on that you can download and use.

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Video Resources (photograph showing two students using a camera)

Video Resources

Videos that we’ve found interesting and useful.

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