The Ideas Foundation is very proud to have been chosen by the Platinum Jubilee Pageant to launch a creative brief into schools across the UK that celebrate the values that Her Majesty The Queen represents.

Under the theme of the ‘Commonwealth of Kindness’ young people from across the UK will be invited to develop ideas that celebrate the values of Her Majesty. The Queen has said in her Platinum Jubilee Statement in February 2022 that she wants young people to have a sense of hope and opportunity.

Her Majesty The Queen's Platinum Jubilee Pageant 1952 - 2022 (logo)

Hope, optimism, neighbourhoods and communities are key to this celebration year. Said Heather MacRae, CEO of the Ideas Foundation. “We look forward to seeing how talented young people from across the country will create images, words and pictures that celebrate The Queen’s values of kindness, commonwealth, and inclusivity.”

Schools and colleges from across the country – Cumbria, North Yorkshire, Derbyshire, Somerset, London, Leeds and Manchester have taken part. Students took part in a range of digital storytelling workshops – working alongside leading photographers such as Canon Ambassador Clive Booth, Canon volunteers Dean Hodgson and Martin Diamon and supported by Peter Thomas from the National Association for the Teaching of English. Students were offered the opportunity to create images using Canon kit. The projects empowered young people to come up with posters showing how they can celebrate kindness in their communities.

Laura Gaston from Whitehaven Academy said: We are still buzzing from the workshop. It was an absolute privilege to work with so many creative professionals and we saw our students potential and creativity in new ways. The project was multi-layered so students were able to develop ideas, use cameras, work as teams, create copy and think about what makes their community special.”

Winning ideas will be displayed on digital posters across the country in a collaboration with Clear Channel. and the schools will also have print copies of their work to display.

Rosanna Machado, CEO of the Platinum Jubilee Pageant said: “Ensuring that young people can play a part in the Platinum Jubilee Pageant is something that is very important to us. We’re delighted to be working with the Ideas Foundation on this exciting project with children and young people from across the UK.”

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