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#PowerOfHair Schools Programme

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Pantene joins forces with Ideas Foundation to launch #PowerOfHair Schools Programme to help end hair discrimination and inspire the next generation of hair confidence.

Download information about our free creative workshops

93% of Black people in the UK have faced microaggressions related to their Afro hair and school was highlighted as the most common place where the discrimination took place(1)

Hair has been shown to be key to confidence and identity, which is why Pantene are on a mission to give more great hair days to all. We have set a goal of increasing the positive representation and understanding of Afro hair through advertising and education to help reduce micro aggressions, which is why we have teamed up with the Ideas Foundation.

(1)Research by Censuswide, of 510 Black men & women with Afro Hair in the UK, 2020

Ideas Foundation x Pantene (#PowerOfHair Partnership) [logo]

Download information about our free creative workshops


Pantene and Ideas Foundation have teamed up to create a series of creative #PowerOfHair workshops that can be woven into the curriculum, focusing on raising awareness and understanding of Afro hair discrimination, promoting hair confidence, and equipping students with essential skills to help set them up for the future.

Following rigorous testing and development with over 600 students, the workshop material is now available as free downloadable lesson plans, designed to be woven into the curriculum for KS2 and KS3 students across STEM, English, Art, Drama and more.

To book a workshop..

Please contact anna@ideasfoundation.org.uk

Clara Amfo: Pantene Ambassador

Are you an educator? Join us on our #PowerOfHair journey and download the lesson plans today.

Resources (lesson planners)

The Ideas Foundation is running ‘Power of Hair’ workshops, focusing on raising awareness of Afro hair discrimination, promoting hair confidence, and equipping students with creative and essential skills, from team working to confidence building for the future.

The ‘Power of Hair’ workshop material is now available as downloadable lesson plans designed to be woven into the curriculum for primary and secondary students across English, Humanities, Science, Art, Design and Marketing. We hope educators will find them useful. Please contact us if you have suggestions for additional content or examples of how you are using the resources in your class. Thanks to the National Association for the Teaching of English in supporting the English resources.

Workshop Reviews
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The pupils really had their eyes opened regarding microaggressions around hair. It wasn’t something they were conscious of. They very much enjoyed creating artwork incorporating different types of hair from their own and it was pleasing to hear pupils celebrating hair and hairstyles from different cultures. This was a fantastic workshop, which combined science, art and social conscience in a fun and informative way.

Trerobart Primary School Pontypridd, Wales

What a fantastic morning! Today’s session was delivered to over sixty learners who were captivated throughout. The children enjoyed the delivery and were very interested in the term micro aggression.

Penywaun Primary School Aberdare, Wales

Hair is part of identity and culture. I’m thrilled to see the students’ diverse approaches to this theme and the powerful outcome

CMC staff member

If you’d like to spread the word about the schools programme, please share using #PowerOfHair

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