“Educating a New Creative Class”

Creative Briefs

Creative Briefs are at the centre of the way the Creative Industries work, and a key principle of the Ideas Foundation is that there is no better way of learning than to try working on one.

Why not pick one from the selection of briefs below and have a go at answering it – you can email your results to us at ideas@ideasfoundation.org.uk.

BBC Radio 1 - Creative Brief (July 2018) Ideas Foundation (graphic)
BBC ‘Love Radio 1’ Creative Brief

Make 16-25 year olds fall back in love with R

Brown Bag Animation Brief

Create an animated series for a pre-school au

Odeon Brief (cover image)
Odeon ‘Rediscover Cinema’ Brief

Create a campaign to increase the the number

Glastonbury 2019 - BBC Creative and Ideas Foundation (cover image)
BBC Glastonbury Festival Brief

Show audiences that Glastonbury is the year'

SpecSavers Creative Brief (cover)
Specsavers ‘Framestyling’ Brief

Get people in store to use our Specsavers Fra

BBC ‘Radio 1 Big Weekend’ Brief

Create a campaign to raise awareness & promot

Halifax ‘Help Britain Save’ Brief

Create a campaign to encourage the great Brit

Warburtons: The Thin Bagel (Creative Brief) [cover image)
Warburtons ‘The Thin Bagel’ Brief

Create a campaign to encourage bagel fans to

Unilever ‘Sustainable Office Living’ Brief

Create a behaviour change campaign to encoura

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