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Create a campaign to encourage the great British public to save.
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Create a behaviour change campaign to encourage ideas of the circular economy.
Nike Membership Brief
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Create a new Nike Membership Scheme
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A brief created by McCann Manchester for Ideas Foundation
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Make 16-25 year olds fall back in love with Radio 1.
Warburtons ‘The Thin Bagel’ Brief
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“To create a campaign to encourage bagel fans to try Warburtons thin bagels.”