BBC ‘Radio 1 Big Weekend’ Brief

Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend.
This group chose Sustainable Cities to explore.
This group chose No Poverty to explore.
To create a campaign to encourage bagel fans to try Warburtons thin bagels.
Create a new Nike Membership Scheme
This summer Canon sent us a brief to tell the story of one UN Sustainable Development Goal through imagery.
Make 16-25 year olds fall back in love with Radio 1.