Creative Briefs are at the centre of the way the Creative Industries work, and a key principle of the Ideas Foundation is that there is no better way of learning than to try working on one.
Why not pick one from the selection of briefs below and have a go at answering it - you can email your results to us at ideas@ideasfoundation.org.uk.
Platinum Jubilee Pageant
A brief to explore community and kindness inspired by the Platinum Jubilee 2022 Read more→
Warburtons ‘The Thin Bagel’ Brief
"To create a campaign to encourage bagel fans to try Warburtons thin bagels."
Nike Membership Brief
Create a new Nike Membership Scheme Read more→
Graphic Design Packaging Brief
A brief created by McCann Manchester for Ideas Foundation Read more→
BBC ‘Love Radio 1’ Creative Brief
Make 16-25 year olds fall back in love with Radio 1. Read more→
Brown Bag Animation Brief
Create an animated series for a pre-school audience using characters who demonstrate empathy, tolerance, inclusivity, equality and diversity Read more→
Odeon ‘Rediscover Cinema’ Brief
Create a campaign to increase the the number of times teenagers visit Odeon cinemas. Read more→
BBC Glastonbury Festival Brief
Show audiences that Glastonbury is the year's unmissable music moment Read more→
Specsavers ‘Framestyling’ Brief
Get people in store to use our Specsavers Framestyler app, using our unique brand of humour. Read more→
BBC ‘Radio 1 Big Weekend’ Brief
Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend. Read more→
Halifax ‘Help Britain Save’ Brief
Create a campaign to encourage the great British public to save.
Unilever ‘Sustainable Office Living’ Brief
Create a behaviour change campaign to encourage recycling in an office.