A huge range of skills and experience

Formed to advise and assist our staff & trustees, our Creative Supergroup adds a huge range of skill and experience to our armoury of creativity and knowledge.

Justine Wright [photograph]

Justine Wright

Justine is a Leadership and Career Coach, supporting leaders and aspiring leaders to Think, Focus and Progress. With a long career in higher education outreach, Justine is passionate about social mobility, enabling young people to explore and achieve their full potential through creative experiences and opportunities and is delighted to support Ideas Foundation.

Toluwani Farinto (photograph)

Tolu Farinto

Tolu is a socially conscious entrepreneur, a consultant at a culture change business, Utopia and the Inclusion and diversity champion at The Ideas Foundation. His real passion is awakening the talent that lays dormant in disadvantaged communities, both by connecting them with opportunities they wouldn’t otherwise have access to but also in the generation of resources that can help them decide their futures for themselves. Tolu has worked with the biggest brands in the world including Coca Cola, Spotify, Verizon, Google and more. Tolu believes that the most impactful solutions have to be sustainable and has to be business-oriented with an ethical purpose at its core.


Lopa Sarkar

Lopa is a visionary leader bringing together arts, education, and entrepreneurship, with a proven track record of shaping innovative programs and initiatives. From pioneering the Education and Outreach Program at Canada’s largest theatre to spearheading national initiatives in London that bridge business and education, Lopa has consistently championed diversity and inclusivity in the creative industries. With a passion for coaching, she guides leadership teams in renowned arts organizations and mentors creative entrepreneurs, persistently fostering creativity, inclusivity, and innovation.

Vivian Murinde (photograph)

Vivian Murinde

Having worked within in the creative sector for a number of years, Vivian is now focussed on supporting the next generation of creative talent access opportunities and showcase their skills and passions. A creative skills programme producer and manager, she supports creative organisations address key skills needs and develop more representative workforces. She is currently working on the London 2012 Olympic Regeneration project delivering East Works, the LLDC’s skills, enterprise and employment programme.

Lydia Thornley [photograph]

Lydia Thornley

Designer, creative director and sketcher Lydia has worked with us behind the scenes, branding Space to Earth Challenge, using design thinking to help shape our Canon and Power of Hair programmes, bringing an overview to our Canon, Burberry Inspire and Coronation Generation resources and advising on integrating design across our projects into our brand. Lydia is also a workshop facilitator and speaker for us, most recently on a project with Amos Bursary Trust students.

Ben Conway (photograph)

Ben Conway

Ben is an Ideas Foundation alumni and is currently a Junior Creative at McCann London.  He has been involved with the Ideas Foundation since 2013.  He started as student on our programmes and graduated to being a mentor and advisory board member. Ben attended Ravensbourne and received a scholarship to the School of Communication Arts.

Ruth Hooper (photograph)

Ruth Hooper

Ruth is brand and marketing strategist with 16+ years of industry experience and has joined our Creative Advisory Board. Ruth founded Third Eye Marketing in 2018 and immediately began to lend her support to the Ideas Foundation after several years of partnering with us at Nike.

Hilary Cross [photograph]

Hilary Cross

Hilary says: “Creativity is vital to our world, at its most powerful and richest when it encompasses a broad diversity of ideas and views. Our creative industries contribute enormously to our economy, providing jobs and leisure activities for millions of people. Creativity allows us to express ourselves and our different experiences, contributing to our health, wellbeing, and happiness. The Ideas Foundation makes a difference to young people who may never have seen our industries as their home, who may never otherwise have had the opportunity to explore the value of their ideas. It gives them the confidence and knowledge that they too have a place here. Our creative industries benefit enormously from the Ideas Foundation’s programmes too, gaining insight from new perspectives and becoming more inclusive and fair. I’m proud to be a part of it.”

Michael Cockerham [photograph]

Michael Cockerham

Michael says: “Creativity is innate in all of us until it is knocked out of us by the vagaries of societal norms and the restrictions of just living. But it is creativity itself which gives shape and meaning to all our lives. I never cease to be amazed by the ideas and enthusiasm of the young people who the Ideas Foundation gives voice to: it is boundless, energetic, enquiring, thought-provoking and invariably brilliant. But more importantly the opportunity itself gives them a taste of what is possible for the lives ahead of them, and it enriches us all. Now, more than ever, we need young people to know that the world can be whatever they want to make of it, and I want to do anything I can do to nurture that enthusiasm and unlock those skills.”

Melissa Fretwell (photograph)

Melissa Fretwell

Melissa has over 15 years’ experience of telling marketing stories from entertainment brands at UKTV and Channel 4. She is a chartered marketeer and CIM mentor and thrives as a brand and marketing strategist, specialising in nailing jelly to the wall and working with fascinating challengers from music, photography to parenting, media law and hemp clothing.

She is also a Business Director of Hoxby, working with clients from ITV to Etsy. Hoxby is an award-winning workforce of more than 1,000 handpicked, talented and diverse freelancers who work remotely in 30 countries around the world. Melissa launched White Camino after seeing so many smaller businesses with huge potential and no bandwidth to join the dots. She loves a high energy brand workshop!

Joe Thomson [photograph]

Joe Thomson

Joe previously worked with Ideas Foundation and continues with us as a Creative Champion. He has extensive experience in advertising including work at McCann London and Weiden and Kennedy. Joe is especially interested in mental health and neurodiversity initiatives.

Eliska Sky [photograph]

Eliska Sky

Eliska is a creative photographer specialising in using the medium of photography and film to capture the diversity of beauty with her surrealistic vision. Eliska regularly tutors for workshops with us.

Rob Pryce [photograph]

Rob Pryce

Rob is along with Joel Barsch the Founder of One Point Five – an independent experiential marketing agency. Rob and One point five offer support to the Ideas Foundation and also to our workshops.

Emma Cufflin [photograph]

Emma Cufflin

Emma works as Senior Talent Partner for McCann London. She has over 20 years experience of recruiting for the creative industry. She is supporting new talent through partnerships with Ideas Foundation and the IPA and is a member of the London Bridge the Gap working group.

Rick Blackburn [photograph]

Rick Blackburn

Rick is a Creative and Art Director with over 15 years of experience in creating award-winning social, digital, TV and print advertising campaigns for some of the world’s biggest brands. Day to day he’s managed and mentored creative teams and looked after the creative output for brands such as EE, Oxfam, Bacardi, Great Ormond Street, Samsung and Disney, he’s even made a book with Director Tim Burton, created a brand that won a Channel 4 TV show, and an AR lens Clara Amflo used during her time on Strictly. Outside of work he also runs @nowisreallygood with his daughters, upcycling old watches to help with anxiety with the money going to Place 2 Be, runs mental health workshops in schools and mentors’ students at Westminster University.

Leonia Goromba, Diversity Champion [photograph]

Leonia Goromba

Leonia is a former project leader for IF and remains one of our diversity champions. In her spare time she runs a community organisation working with young women and girls in London.

Vincent Giampeitro [photograph]

Dr. Vincent Giampeitro

Vincent is a Reader in Neuroscience & Digital Education at King’s College London. He considers himself to be a jack of all trades neuroscientist, with a love for science communication and public engagement. He has a passion not only for neuroscience, but also for psychology and education, currently studying neurodiversity in higher education. He also co-directs a team responsible for curriculum and digital innovation, including technology enhanced learning, learning design and creative media production.

Jag Singh [photograph]

Jag Singh

Jag is a talented photographer and workshop facilitator who has worked with Ideas Foundation on the Canon Commonwealth Games project and the Coronation Generation project.

Gulveen Bagri

Gulveen Bagri has over 20 years experience working in digital across strategy, user experience, marketing and transformation focused in financial services and professional services. She believes idea generation is critical to innovation and driving growth and combined with her passion to improve diversity and inclusion, Gulveen is delighted to be joining Ideas Foundation as a part of the creative supergroup, supporting the team on the mission to empower young people from diverse backgrounds to achieve their full potential through creative experiences, helping to drive more diverse talent into the creative industry.

Milan Desai

Meet Milan Desaia creative director at VCCP who’s worked for the likes of TikTok, BBC, The Sun, Channel 4 and Xbox. Milan is deeply passionate about encouraging diverse creative talent to join the industry and recognises the importance of nurturing the New Creative Class.

John Mounsey [photograph]

John Mounsey

John has been working with Ideas Foundation since 2018, initially tasked with constructing a new Website. Long before that, he trained in Design Studies at Goldsmiths College and has been conceiving & constructing Websites for projects of all shapes & sizes since 1999. Away from Web development he is an avid collector (hoarder?) of movie memorabilia. He lives and works in the Steel City of Sheffield. Up the Blades!

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