About the Poster Design Challenge
Schools, colleges and educators from across the UK were invited to take part in a challenge, funded by the Department of Culture, Media and Sport (DCMS), to encourage young people to get involved in the Coronation of King Charles III by creating posters using photography, copywriting, typography and graphic design to reflect one or more of the key themes:
community, diversity, sustainability and youth.
In the words of Heather MacRae, our CEO - “we have all been blown away by the standard of entries and the enthusiasm of schools, having received over 1,000 signups!”
We’re delighted to announce the ‘judge’s choice’ was created by students from London’s The Amos Bursary, an educational charity that partners with schools to empower British young people of African and Caribbean heritage to excel in education. The piece, entitled ‘#KingdomUnited' was created at a workshop hosted by Advertising Agency McCann London and selected for its ability to communicate a powerful message in a succinct way. This and other winning entries were displayed across the UK on digital billboards donated by Clear Channel UK over the Coronation weekend.
Head judge Sir John Hegarty, one of the most well-known figures in the advertising industry, commented:
“I wish I had thought of it myself. It's a brilliant image. It shows how one idea can unite all issues. I love the fact they’ve just inverted Kingdom and United.”olleen Amos OBE, CEO of The Amos Bursary agrees, saying, "The Coronation Generation Poster Design Challenge was an amazing opportunity for our students to explore their creativity alongside industry experts. Their design was displayed to mark this historic event making the whole experience more memorable for all of us. The Coronation values of community, diversity, sustainability, and youth are integral to all that The Amos Bursary does.”