What sparks a creative idea? It often comes when you ask one question: ‘What IF..?’
See how students turned creative briefs into pitch-winning ideas
- What IF we could ask Nike to ‘Just do it?’
- What IF you had to face your fears?
- What IF Maidstone were on Mars?
- What IF you could reinvent a design classic?
- What IF Stormzy could cut through fake news?
- What IF creativity finds strength in numbers?
- What IF nasty words left a physical mark?
- What IF a sticky note could save lives?
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