Coming Up With a Big Idea (Emotional, Unique and..?)

Make sure you are focusing on something which is: Emotional, Unique and Meaningful
Creative duo Clarissa Dale & John Trainer-Tobin focus on providing solutions that are handed over to them by Planner, John Blight. Their role involves all the fun ideas you see on screen.
Stimulus to get your class discussing what makes a good advert.
The internet has changed the rules for all types of organisations
Create a campaign to increase the the number of times teenagers visit Odeon cinemas.
A free PDF resource, by Ideas Foundation
Looking at the World Through Different Eyes