Specsavers Brief
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Your brief...
"To help Specsavers persuade young people to get their eyes tested regularly."
Please note: This is a PowerPoint Presentation file (.pptx)

"To help Specsavers persuade young people to get their eyes tested regularly."
Please note: This is a PowerPoint Presentation file (.pptx)
Your task: persuade students like you to consider a 5G phone from EE as their next mobile
Create a behaviour change campaign to encourage ideas of the circular economy.
The internet has changed the rules for all types of organisations
Meaningful! When you are thinking about your brief and your idea to solve the problem, make sure you are focusing on something which is: Emotional, Unique and Meaningful
This group chose Sustainable Cities to explore.
You can split up the advertising agency roles into 4 categories…