Specsavers Brief
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Your brief...
"To help Specsavers persuade young people to get their eyes tested regularly."
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Please note: This is a PowerPoint Presentation file (.pptx)

"To help Specsavers persuade young people to get their eyes tested regularly."
![]()
Please note: This is a PowerPoint Presentation file (.pptx)

This group chose Sustainable Cities to explore.
Get people in store to use our Specsavers Framestyler app, using our unique brand of humour.
Create a campaign to increase the the number of times teenagers visit Odeon cinemas.
This group chose Education to explore.
You can split up the advertising agency roles into 4 categories…
Create a behaviour change campaign to encourage recycling in an office.