BBC ‘Radio 1 Big Weekend’ Brief

Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend.
A recap of our phenomenal 2019 Canon Summer Camp. Video filmed and edited by Chloe Isteed
Get people in store to use our Specsavers Framestyler app, using our unique brand of humour.
Since 2017, The Ideas Foundation and the BBC have been partnered and working together to deliver creative briefs to students. We’ve worked in Manchester…
Create a behaviour change campaign to encourage recycling in an office.
This group chose Education to explore.
Make 16-25 year olds fall back in love with Radio 1.