Coutts ‘Private Banking’ Brief

Create a campaign promoting private banking to the next generation of entrepreneurs.
Create a campaign to increase the the number of times teenagers visit Odeon cinemas.
A brief created by McCann Manchester for Ideas Foundation
This group chose Sustainable Cities to explore.
Create a behaviour change campaign to encourage recycling in an office.
Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend.
This group chose Under the Sea to explore.