Coutts ‘Private Banking’ Brief

Create a campaign promoting private banking to the next generation of entrepreneurs.
Create a behaviour change campaign to encourage ideas of the circular economy.
To create a campaign to encourage bagel fans to try Warburtons thin bagels.
Create a campaign to encourage the great British public to save.
Create a campaign to increase the the number of times teenagers visit Odeon cinemas.
A brief created by McCann Manchester for Ideas Foundation
This group chose Sustainable Cities to explore.