BBC ‘Love Radio 1’ Creative Brief

Make 16-25 year olds fall back in love with Radio 1.
Your task: Match the colour schemes with the brand names listed
The state of diversity in the UK’s creative industries, and what we can do about it
Meaningful! When you are thinking about your brief and your idea to solve the problem, make sure you are focusing on something which is: Emotional, Unique and Meaningful
Your task: persuade students like you to consider a 5G phone from EE as their next mobile
Creative duo Clarissa Dale & John Trainer-Tobin focus on providing solutions that are handed over to them by Planner, John Blight. Their role involves all the fun ideas you see on screen.
A short film produced by students, as part of a creative brief