BBC ‘Love Radio 1’ Creative Brief

Make 16-25 year olds fall back in love with Radio 1.
You can split up the advertising agency roles into 4 categories…
This summer Canon sent us a brief to tell the story of one UN Sustainable Development Goal through imagery.
A quick introduction to advertising and the the creative industries.
Create a behaviour change campaign to encourage recycling in an office.
Create a campaign promoting private banking to the next generation of entrepreneurs.
What IF we could prove the power of creativity?