Creative Briefs are at the centre of the way the Creative Industries work
A key principle of the Ideas Foundation is that there is no better way of learning than to try working on one. Why not pick one from the selection of briefs below and have a go at answering it - you can email your results to us at ideas@ideasfoundation.org.uk.
Specsavers ‘Framestyling’ Brief
Get people in store to use our Specsavers Framestyler app, using our unique brand of humour. Read more→
BBC ‘Radio 1 Big Weekend’ Brief
Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend. Read more→
Halifax ‘Help Britain Save’ Brief
Create a campaign to encourage the great British public to save. Read more→
Unilever ‘Sustainable Office Living’ Brief
Create a behaviour change campaign to encourage recycling in an office. Read more→
National Grid ‘Sustainable Behaviour Change’ Brief
Create a behaviour change campaign to encourage ideas of the circular economy. Read more→
Coutts ‘Private Banking’ Brief
Create a campaign promoting private banking to the next generation of entrepreneurs. Read more→