Ideas Foundation work is record-breaking
McCann Worldgroup and the Interpublic Group (NYSE: IPG), has announced that Guinness World Records has awarded the world record for The Orange Project, the largest online album of handwritten notes with more than 34,000 notes tallied.
Created by youth, for the youth, The Orange Project not only broke a world record, but also empowered adolescents to help save the lives of people just like them. MTL teamed up with UK-based, youth-focused organization, The Ideas Foundation, to roll out a worldwide creative competition asking teens how they would prefer talking to each other about suicide. Handwritten notes was the solution developed by a team from Kingston College.