“Educating a New Creative Class”
Ideas in Action
Jan 20

‘Together Against Hate’ Nationwide

Following the amazing ideas our Ideas Makers generated in early 2019 with Nationwide for the ‘Together Against Hate’ project, the Building Society were keen for our Ideas Makers to bring the winning idea to life!

UCEN Manchester film production students from The Manchester College and University West London had 2 months to film and edit an advert with the support of creative agency, VCCP.

The outcome – 8 fantastic adverts from the same storyboard that were so diverse in their approach to addressing online hate, we were truly blown away!

Take a look at one of the final ideas from Manchester College here.

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