Creative Thinking Module – Session Guide
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Learn about the key roles in advertising agencies
You can split up the advertising agency roles into 4 categories…
Creating a Campaign
Presentation on the stages involved in creating an advertising campaign.
Creative Diversity (a Survery by The Creative Industries Federation)
The state of diversity in the UK’s creative industries, and what we can do about it
Shot List (Check if you know your tracking shot from your high angle!)
Close Up, General View, Wide Shot, Low Angle, Mid Shot, High Angle, Detail/Action Shot, Tracking Shot…
Creative Persuasion (Developed with NATE)
Responding, Thinking, Speaking, Reading, Writing and Collaborating in English.
Great Advertising Campaigns
Stimulus to get your class discussing what makes a good advert.
