“Educating a New Creative Class”

Our Team

We’re a small team, spread across London and Manchester. We’ve all worked with young people before, and now you’ll find us working inside creative agencies, where we’re soaking up agency life and culture. It gives us the knowledge and inspiration we need to talk to teachers and students about the creative industry today, and the best ways to break into it.

Heather MacRae (Managing Director)

Heather MacRae
Managing Director

Heather’s been with us from the start. She shaped our dream into a fully fledged charity. And she’s still our guide: giving us a strong strategy to follow and raising funds. Heather always gets a buzz from connecting people and ideas. She’s won the National Careers Award and the Arthur C Clarke Award for her educational outreach work.

Helen Poole (Creative Programme Manager)

Helen Poole
Creative Programme Manager

Helen lights creative sparks. She works with schools, colleges and brands to get our programmes off the ground. (She says training as a teacher and having worked in recruitment helps.) In her spare time, Helen loves to organise festivals, do yoga and travel.

Tolu Farinto (Diversity and Inclusion Champion) [photograph]

Tolu Farinto
Diversity and Inclusion Champion

Tolu isn’t afraid to speak up. So it’s great that he represents us on the industry- wide Diversity Task Force. He’s also worked on the Great British Diversity experiment. Like many of our students, Tolu went to school in South London, and helped his brother get into the creative industries at CHI & Partners.

Leonia Goromba

Leonia Goromba
Diversity Champion

Leonia is a former project leader for IF and remains one of our diversity champions. In her spare time she runs a community organisation working with young women and girls in London.

Angela Conway (Finance and Admin Manager) [photograph]

Angela Conway
Finance and Admin Manager

Angela is always on the money. She makes sure we pay our bills on time and keep our accountants happy. She also happens to be a fine artist, photographer and film-maker.

Deborah Davidson (Manager in the North West)

Deborah Davidson
Consultant Programme Director, North West

Deborah’s fearless. She’ll champion creative equality far and wide. Before joining us she was a manager of the Centre for Vocational Excellence, and she’s done an MA in Creative Education. We love Deborah’s style (in a previous life she worked in the fashion industry).

Sarah Brown (Group Administrator) [photograph]

Sarah Mareschall
Group Administrator

Sarah’s the organised one. She keeps our diaries and paperwork in place. And when she’s not bringing harmony to us, she’s doing it on stage as a choral and jazz singer.

Peter Bakare (Lead Tutor) [photograph]

Peter Bakare
Lead Tutor

As an ex team GB volleyball player, motivational speaker and animator, Peter is a towering role model and inspirational mentor. Peter went to school at St Bonaventure’s, the same school in Newham that Matt attended. Peter’s other interests include Nutritroops – a healthy eating programme for primary school children.

Ideas Foundation (placeholder logo)

Rachel Rands

Rachel helps provide secretarial services to Robin Wight and the Ideas Foundation.

Ideas Foundation (placeholder logo)

Charlotte Coveney
Communications Intern

Charlotte is our cheerful communications intern, helping to tell the stories of the Ideas Foundation across our social media channels. Charlotte recently graduated from Exeter University.

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